The campaign allows the user to play on a MINI pinball, very similar to the one which appeared in the spot for tv.

what makes this banner different from the other ones is that it allows the user to play pinball as if the user was playing in a real video game. Not to say it “forces” the user to play and take notice of the new characteristic that differentiates the new MINI from the old one: the back doors.It is an interactive campaign which takes advantage of the most important internet opportunities, in order to recreate the essence of the original spot.