The MINI Date attracted 2,873 guys to ask girls out and compete for a 1-night experience with a MINI. In the end, 20 of them got out with the car - and a girl.The website had 1,113,459 views and the number of male fans on the Brazilian MINI brand fan-page on Facebook increased by 15% in the period.MINI Date put the brand closer to the young male target in Brazil by opening a dialogue with them and using their power of influence.