Cannes Lions

MINI COOPER

DOMMO CREATIVE CENTER, Madrid / MINI / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

At baggage claim areas, people are always looking for their luggage. Right in this place, the MINI was shrink-wrapped as if it was a suitcase and displayed with a baggage tag that read: IT’S COMING WITH ME.

Outcome

2 million people viewed the display in a one-month period. This was thefirst time that the baggage claim area was used as a showcase for a car. This campaign was mentioned in numerous blogs, specialised web pages and thepress.

Similar Campaigns

12 items

The First Car Showroom Inside A Bus

OGILVY EL SALVADOR, San salvador

The First Car Showroom Inside A Bus

2023, KIA MOTORS

(opens in a new tab)