At baggage claim areas, people are always looking for their luggage. Right in this place, the MINI was shrink-wrapped as if it was a suitcase and displayed with a baggage tag that read: IT’S COMING WITH ME.

2 million people viewed the display in a one-month period. This was thefirst time that the baggage claim area was used as a showcase for a car. This campaign was mentioned in numerous blogs, specialised web pages and thepress.