Cannes Lions
GLUE LONDON, London / MINI / 2006
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The new MINI Cooper S with JCW GP Kit is a leaner, meaner, altogether more manly MINI than any of it’s predecessors. The car sold out even before launch but MINI wanted to do something that would reinforce the manly attitude of the new model. Enter Daniel, a hard bloke with a blunt and scarily knowledgeable message for all men who appear to have forgotten just who they are...
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