During the winter months, MINI Canada wanted to shift the focus of their advertising to highlight MINI’s outstanding safety features. The challenge was delivering this type of messaging while maintaining MINI’s fun and aggressive personality. This banner focuses on MINI’s pro-active safety features, such as its exceptional steering technology. This 'over the content' banner challenges the user to 'click the MINI' as it darts across their screen. The MINI is programmed to constantly move out of the way as the cursor comes near. The message is clear – MINI is great at avoiding impacts.