Cannes Lions

Mini 'Faith of a Few'

THE MILL, London / MINI / 2018

Awards:

1 Shortlisted Cannes Lions
Film
Demo Film
1 of 0 items

Overview

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Description

In 1964, at the start of Rallye Monte Carlo, almost everyone was doubting the MINI before the start of the race. Everyone but one man, John Cooper, whose unwavering determination eventually silenced the embittered symphony of the naysayers.

Comments like "sweet little tin can", "big dreams with small chances" and "surely will be defeated" are woven together into an intricate tension-filled soundtrack promptly silenced as the MINI John Cooper Works crosses the finish line victorious against all odds.

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