Cannes Lions
THE MILL, London / MINI / 2018
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In 1964, at the start of Rallye Monte Carlo, almost everyone was doubting the MINI before the start of the race. Everyone but one man, John Cooper, whose unwavering determination eventually silenced the embittered symphony of the naysayers.
Comments like "sweet little tin can", "big dreams with small chances" and "surely will be defeated" are woven together into an intricate tension-filled soundtrack promptly silenced as the MINI John Cooper Works crosses the finish line victorious against all odds.
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