Cannes Lions

MINI JCW The Faith of a Few

JUNG VON MATT, Hamburg / BMW / 2018

Awards:

2 Shortlisted Cannes Lions
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The film opens with John Cooper, the legendary figure who helped an unsuspecting little family car write racing history in Monte Carlo, as he has the idea of putting an unreasonably powerful engine in the tiny, yet maneuverable Mini. Sir Alec Issigonis himself, the famous designer of the Mini, expresses his disbelief in Mr. Cooper’s over-ambitious project. At the start line of Rallye Monte-Carlo, the press and the spectators share his distrust. Comments like “Sweet little tin can” and “Big dreams with small chances” become lyrics in an intricate, tension-filled soundtrack that picks up the pace as John Cooper’s Mini starts to overtake opponent after opponent in the hairpins above Monte Carlo. The symphony of naysayers is promptly silenced as the sweet little tin can crosses the finish line first. A modern MINI John Cooper Works overtakes it and powers on through the city streets.

Execution

Our aim was to reconstruct in minute detail the original race and the authenticity of that moment steeped in history. After several sessions dedicated to finding the perfect actor for the protagonist opening the film, legendary Formula One car maker John Cooper, we invested a considerable amount of time in picking the best faces to represent the automotive journalists and, last but not least, the audience of the race. In 1964 Le Rallye Monte-Carlo, as the French called it, was mostly enjoyed by the locals. Therefore, we commissioned a French studio to help us perform an extensive street casting in the South of France, for several weeks, looking for the most authentic characters, ones which would require no sophisticated makeup to fit the part.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Swearing Kids

BBDO GROUP GERMANY, Berlin

Swearing Kids

2016, DAIMLER

(opens in a new tab)