Cannes Lions
MINI METRO RACE
TANGO, Madrid / MINI / 2014
Overview
Entries
Credits
Overview
Execution
Car Race in Madrid Subway
Outcome
Golden minute on Telediario TVE (with a share of 15.9 and 2,968,000 viewers)
Massive coverage in online media (El Mundo, La Razón, Antena 3, GQ, Europapress, Vanity Fair, Expansión…), in addition to main motor media.
700% ROI was obtained
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12 items
