MINTIA, the NO.1 mint tablet on the Japanese market, looked to increase its share with a year-long advertising campaign. The MINTIA Girls, the campaign mascots, left behind their virtual world to take part in wide-reaching advertising campaigns and PR appearances all around Japan.

From their virtual world of TV commercials and the internet, the MINTIA Girls made inroads into the real world in great numbers. Just like the TV commercials, the general public was able to experience the MINTIA Girls in the flesh, as they seemed to appear everywhere. This interaction between the virtual world and the real world gave birth to legions of fans and the MINTIA Girls captured the hearts of people from all corners of Japan.