With this activation we made our target feel 10 years younger due to the news of the newspaper making a perfect analogy of the benefits of Pond's Age Miracle anti-aging facial cream.

During the day of the activation and among other activities, more than 150,000 of women of our target audience were impacted while reading our false front page and tried the product sample.

Days after the activation, we registered a 18% increase on the Google brand search.