Cannes Lions
McGARRYBOWEN, Chicago / KRAFT / 2011
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Miracle Whip has always been a polarizing product. Either people really love it or people really hate it. Instead of avoiding that tension, we’re embracing it head on and asking a simple question: which side are you on? Love us, great. Hate us, that’s fine too. What’s not OK is indifference. It’s time to join the debate, share your passion – and if you’ve never tried us, then it’s time for that to change. Are you Miracle Whip?
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