“TV on Demand" has a specific model in France, as the access is gained through the internet provider's boxes, and is called “IPTV”. As a result, it is slightly different from Connected TV.

In France, TV on Demand is a leading model, reaching 35% of French households and 42% of upper class households. The market leader is MyTF1 portal, used by 4.2m households, which provides all the TV content to replay consumption.

“Miss Beauté by Yves Rocher” is a real innovation in French media, a pioneer in the way to provide branded entertainment to its audience, and is the first branded IPTV channel on the market delivering brand content on a regular basis. It has no specific legal restrictions, apart from an “advertising” mention present on formats dedicated to driving traffic.

Mid November 2012 : Wide launch to maximize the Channel exposition and visibility, with a specific cross-media amplification to exploit all the media of the TF1 Group.

- 10’’ TV spot broadcasted on TF1 and Stylia.

- Front page of national daily free newspaper « Metro » on the launch day.

- 40x30’’ radio spots.

- Emerging digital amplification on the various channels of MY TF1.

- PR launch and B to B relay.

From December 2012 to December 2013:

- On-going communication

- 5’’ packshot at the end of the several TVC

- Editorial and emerging campaign (On Demand TV)

- Custom channel and display campaign (mytf1.fr)

 For the quantitative part:

After 17 weeks of broadcasting, +440 000 views of the program on the ‘On Demand channel’ Miss Beauté by Yves Rocher, plus 250,000 visits, 8 to 12' spent by viewers.

+ 8% of revenue in December 2012 vs. December 2011 for the brand.

 For the qualitative part:

- +43% on the brand image (modernity, proximity, differentiation)

- +9pts on the brand attachment

- +7pts on the attractiveness, to reach 100% among the audience of the program