Cannes Lions

MISS O!

FRED & FARID PARIS, Paris / ORANGINA / 2012

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Film
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In these short stories, two very sexy and tough characters half-human, half-animals, a hyena and a she-wolf, who totally control their professionnal and personal lives, show their girl power through a mechanical role reversal shown by the tagline "Who's boss ?". Their men end up being the "victims" in daily situations, which are a break up and a long night at work.

In the first commercial, the she-wolf dumps her boyfriend in a café, giving him all the clichés sentences a cowardly man would make. At the end, she seems upset and leaves him alone, crying like a baby. In the second one, a working girl hyena calls her husband to cancel the romantic dinner he is preparing at home, giving him the excuse of working late, to go on a night out with her coworkers.

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