For every missed printed page, there’s still a tree in its place.

WHAT DID WE DO?

This ad was posted in a wide circulation magazine. We bought a full page but we suppressed it, occupying just a tiny space with a QR code in which the rest of the ad is kept, saving almost 90% of the paper normally used for ads and, in consequence, saving 90% of the trees that were going to be used for this.

The one thing readers had to do was scan the code with their smartphone and the ad that was supposed to be in the magazine, appeared on the mobile screen. Delivering an instant click to action.