Cannes Lions
AFRICA, Sao Paulo / MAES DA SE / 2013
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Description
Missing children is a problem that affects many people in many places. Helping may be difficult.
So we created a simple plugin to Google Chrome that joined NGO Maes da Se with GOOGLE.
It works like this: the first row of images shows missing children.
If someone recognizes a photo, can click on the picture, sees the profile on the site. The plugin was installed in a large number of cyber cafes and 2 big universities in Sao Paulo.
In only one month more than 800.000 people had been able to help. And, most importantly, a child came back home.
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