The action not only caught people`s attention, but also helped making the search open to everyone. So far, no other media allowed this: people don`t really trust in e-mail chain letters and the picture on the milk cardboard took over a month, same as with the bills.

The database received over 5000 entries from smartphones and the mainstream media turn the action into news. 70% of the people who participated, share the search on social networks. Every search reached an average of 20000 views in just two hours and over 80000 within a day.