We partnered with Qubeka, a South African art studio specialising in traditional African beadwork.

Hand-crafting our poster gave it an instantly recognisable African style. It shows an unfinished modern day medical scene, which just needed a doctor to be complete. The poster is made from thousands of beads, each placed by hand to create a unique piece of work.

Each bead also represents the number of people in South Africa that each doctor is currently responsible for - 8,220 - highlighting the difference even one doctor can make.