Each day, 22 vets take their own life, making suicide—not war—the leading cause of death in the US military. But help for our military men and women won’t come until civilians demand it.

So we brought famed conflict photographer, David Guttenfelder, home to the front lines of the military’s deadliest battlefields: the living rooms, bedrooms, backyards and garages where our vets have died. After 20 years showing our wars abroad, we invited him to take the American public to the War at Home.

We wrote a story, took pictures, made an online film, turned the photos into ads, started a conversation on social, and began to shed some light on the real war that is killing our military men and women.

The work was picked up by national publications like the Wall Street Journal, National Geographic, Fast Co., and others. It's on over 300 out-of-home displays around the country. Celebrities and influencers are sharing the video. Military families were invited to share the “battlefields” where they had lost their loved ones. In just a month, we grew our Facebook audience by 20%, doubled our site traffic, and the work resulted in millions of media impressions. But the result that matters is that our vets are finding the hope and encouragement they need to keep fighting.

In the end, the work has made an invisible war a topic of national conversation. And the United States has begun to fight the War At Home.

We began by enlisting one of the world’s most awarded war photographers, David Guttenfelder, to photograph the one war he hadn't yet covered—the War At Home.

A months-long search for homes where vets died by suicide followed. Each family was interviewed, location photos were secured, and shoot days scheduled.

Together with David, we traveled over 5,500 miles to where these vets had taken their lives. We documented their stories and photographed the “battlefields.”

Afterwards, final photos were selected, David wrote about his journey, a web experience was built, ads were made, and the story was shared with media partners.

The story and work have been featured in National Geographic, Fast Co., the Wall Street Journal and other major media publications. Our video has been shared by major media outlets. Celebrities are enlisting and sharing the work. And the stories have appeared on over 300 OOH boards around the country, In just one month, the campaign has grown our Facebook audience by 20%, doubled traffic to our site, and generated millions of media impressions. But most importantly, the veteran community is expressing hope and finding encouragement. The United States is beginning to fight for the 22.