Cannes Lions

MISSION FOR THE BLIND

BBDO GERMANY, Dusseldorf / CHRISTOFFEL BLINDENMISSION / 2010

Awards:

1 Bronze Cannes Lions
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Description

'Pictures' sets the intention of famous pictures into sound. We use a special twist on the radio medium to build recognition for a campaign that calls the people to donate eyesight in a very ear-catching way.

The medium is used to make the point, how restrictive blindness is without a wagging forefinger.

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