Audi has always taken new paths – 

with technology and in communication. Now it was time to take

this to the next level. And take the whole world on a journey that

defines pioneering spirit in a new way.

The rover was designed in the Audi Design

Center, equipped with technologies like quattro, e-tron, ultra

lightweight and tested in Audi facilities. On a digital content hub,

users can experience every step of the mission in constant updates.

This showed pioneering spirit in a completely new dimension.

Over 54 million media contacts

generated, a PR value of 8.5 million and 39 Audi markets involved

are figures that speak for themselves. Even at Super Bowl 50, the

mission’s spirit found its echo in the commercial break.