Cannes Lions

MISTUBISHI I

180LA, Santa Monica / MITSUBISHI / 2012

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OVERVIEW

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We sought out the last place in the world where you would expect to find an Electric Vehicle revolution: the middle America. By bringing over 1,000 i vehicles to Normal, IL, and helping to install high-tech EV charging stations, we proved that when a community embraces progress and innovation, change can come from anywhere. Welcome to the new Normal.

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