Mitsubishi has always been perceived as an old-fashioned, run-of-the-mill car in the market. To counter that, we created the Engage platform to bring Mitsubishi’s pillars innovation, performance and design to life, and show how Mitsubishi will ignite the driver’s passion for the road. With the launch of six cars, it was the perfect way to herald the arrival of Mitsubishi as a brand to be reckoned with. The site was designed to reflect Mitsubishi’s pillars while showcasing the cars in their element. Enhancing this was a navigation bar you can interact with by moving it anywhere you want.