Greeting card for Brick Square, a new landmark complex completed in 2009 in Tokyo. Our aim was to enhance an image of a company committed to urban development as the card was for B to B usage.

Perforated lines on the envelope allowed you to separate the 'brick' pieces. One word is printed on each brick. The pieces can be put together to make a personalised message. The paper had a touch, feel and quality similar to those of an actual brick.

The greeting card was sent to businesses and created a huge reaction. Some of them sent back cell phone images of messages made with the paper brick pieces, which helped boost the morale of those who received them.