Cannes Lions
DENTSU, Tokyo / MITSUBISHI / 2010
Overview
Entries
Credits
Description
Greeting card for Brick Square, a new landmark complex completed in 2009 in Tokyo. Our aim was to enhance an image of a company committed to urban development as the card was for B to B usage.
Execution
Perforated lines on the envelope allowed you to separate the 'brick' pieces. One word is printed on each brick. The pieces can be put together to make a personalised message. The paper had a touch, feel and quality similar to those of an actual brick.
Outcome
The greeting card was sent to businesses and created a huge reaction. Some of them sent back cell phone images of messages made with the paper brick pieces, which helped boost the morale of those who received them.
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12 items