Cannes Lions

MITSUBISHI I-MIEV

JOHN ST, Toronto / MITSUBISHI / 2012

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Electric vehicles (EVs) are the next frontier in automotive technology, but many drivers are hesitant to make the switch. They’re afraid their driving experience will change completely. And change can be scary.

They fear the electric car will electrocute them. They’re freaked out by the silent motor. They break into cold sweats when they realize EVs have no tailpipe. They have Electriphobia. But Mitsubishi and the Electriphobia Research Institute (ERI) are here to help.

At Electriphobia.com, the ERI’s official website, users cured their fears with the help of the fully-electric 2012 Mitsubish i-MiEV and highly-innovative therapies like Shock Therapy, Silent Treatment and the Tailpatch® System.

After completing all of the ERI’s completely scientific treatments, Electriphobes could see that the fully-electric 2012 Mitsubishi i-MiEV is nothing to be afraid of.Cure your symptoms at Electriphobia.com today. Together, we can cure Electriphobia permanently. And for good.

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