Cannes Lions
MITSUBISHI L200 TRITON
MAURICIO NAHAS ESTUDIO FOTOGRAFICO, Sao Paulo / MITSUBISHI / 2012
Overview
Entries
Credits
Overview
Execution
To prove the authenticity of the ad without photo manipulation, a QR code is provided containing a making of video of the photo production.
Outcome
The video achieve more than 80.000 views on youtube trough the QR code in the magazine, showing that people really got interested by this ad. And the Mitsubishi L200 Triton sales, increased 20% during and after this campaign.
Similar Campaigns
12 items
