Cannes Lions
BRAND LOUNGE, Dusseldorf / NESTLE / 2013
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Description
Description:
In this banner we zoom in on the main benefit of THOMY mustard “Mittelscharf”.
We use the effect of a camera that is trying to focus on the product – just to leave it “medium sharp” in the end. Why we are doing this? Because “Mittelscharf” is a play on words in german. It means "medium hot" (food) and "medium sharp" (camera) at the same time.
Translation:
Mustard. Medium hot/Medium sharp.
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