The campaign was launched via our website (bedstockfest.com), owned social channels (Facebook, Twitter, Instagram, YouTube), and the social channels of our networks and influencers. All video performances, information, and campaign collateral were solely hosted on digital platforms.

Bedstock was a crucial component to educating, entertaining and engaging a greater audience of music lovers who believe that music has the power to heal and will donate and spread awareness. We raised over $30K and generated over 42MM+ impressions on social channels alone. We also effectively reached a new audience beyond the parents and children who use the program, increasing affinity for the program. We also created the beginnings of a platform, loved by the music industry, that will live on for years to support the cause.