In a saturated snack category obsessed with non-stop novelty (new flavours, new formats, new packaging, etc.), M&M’s is perceived as predicable and unexciting.How do we prove that M&M’s is a snack that promises ‘Irresistible Fun’, beyond simply great taste?

So when the big day arrived, we were ready.An irresistibly fun M&M’s prank in which we made a Russian Doll version of M&M’s pack. Inside each usual pack was another pack of M&M’s and inside was another M&M’s pack with a sticker with the message of 'Happy April Fool’s Day'.We sold this specially packaged M&M’s made just for April 1st at selected university’s convenience shops.A M&M’s prank that can be shared by all on April Fool's Day, a day designated for laughter.

-Those who were pranked quickly bought more M&M’s so they could prank their friends-As a result, we sold an average of 170 packs more per outlet compared to normal days-That was a very healthy 845% more sales-At classified sites there was even one pack offered at RMB150-The fool proof results: Letting teenagers have fun celebrating April Fool's Day