Cannes Lions

MOBILE APPLICATIONS

PIXSHIFT, Stockholm / MICROSOFT / 2002

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Our crunch was to take a digital sales material kit for the former company Ericsson Microsoft Mobile Venture's solution - MOSO. The sales kit should be possible to download via the web, but yet possible to use on a wide variety of platforms. It should have a narrative approach, but yet be modular and tailored for different audiences. It should also be pedagogical, but yet entertaining, aimed mainly at a B2B audience. The solution: The breakthrough was a sales material kit based on two products. First - three PDF brochures, printable as well as readable on the web. Second - a series of nine short flash flims with the possibility to combine them into a seamless nine minute feature film. The film is also possible to run through a PowerPoint slide show at a presentation, through a DVD player at a fair, through a CD-ROM sent out to a customer, or practically any other existing format. Through the interactive possibility to build your own film, we saved lots of time and patience for the sales people using the kit on different types of customers.

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