With a reduced budget for massive promotional campaigns, the election was to hire a troupe of stuntmen, jugglers and circus artists that could bring the concept “it’s fast, it’s mobile” onto the streets of Lima as real-life performances, in the period of one week.

After many days of rehearsals and using techniques like Japanese human art, flash mob and black box, they were able to display an array of infamous web content/web uses as only a fast, immediate broadband connection can offer - all done on the spot in a theatrical and funny way, many times per day, taking advantage of the traffic lights in the dense traffic of Lima.

Streets were chosen according to the maximum affluence of pedestrians and cars. The best performances were registered and posted on the Internet, gaining immediate impact.

-National and even global repercussion that went beyond the very performances (due to video recordings that run on the web).-Top of mind awareness for a mobile internet device in Peru: 90% (Source: Ipsos Apoyo -biggest research company in Peru- post-evaluation Speedy Móvil campaign, September 2009).-76% more devices sold atop the original goals (Source: Telefonica Móviles, Movistar, Commercial Department, December 2009).-In 3 months, 15% market share; today 36%. (Source: Osiptel).-Wireless mobile internet penetration before the promotion was only 1% in Peru; after one year, it shows an increase of 60%, reaching 1,6% of the population. (Source: Osiptel).