We compiled a list of hot business-to-business prospects and developed a DM campaign. We first approached them with a trigger post card. A few days later they received a mockup of a laptop with an informative leaflet "plugged into" the mock-up laptop. The laptop played the communication role of a DM pack informing prospects (on the screen) about the existence of the VMCC and its advantages, prompting them to visit the Vodafone site for a live demo of the product. Follow-up calls were placed with all recipients offering a free 24-hour trial with the product.

The campaign was very effective in generating awareness and sales. 7% of targets requested a trial. 50% of trialists bought the product. Campaign produced a record high sales month.