Cannes Lions
180 AMSTERDAM, Amsterdam / HTC / 2008
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Even though HTC designs and manufactures 90% of the world’s smartphones for brands like Palm, HP, and co-developed Windows Mobile with Microsoft, in America HTC was an anonymous behind-the-scenes maker of mobile carrier-branded phones. For the launch of HTC in America, this film follows a pair of fingers on a playful journey, highlighting the possibilities at your fingertips when armed with a powerful and intuitive mobile touch phone. The fingers seemingly finish their trip when they arrive at an HTC Touch, one of HTC’s newest touch phones. But alas, their journey continues on the screen of the HTC device.
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