In Colombia, mobile theft takes a few seconds. That's why we wanted to give a message in seconds. At the end of this video, every person can access to a link to ask for their Mobile Insurance at Movistar.

This film aired on Instagram.

We decide to take advantage of the social networks and platforms of video using a few seconds to give the message:

In 10 seconds of Instagram.

In 7 seconds of Vine.

In 10 seconds of the pre-load of Youtube.

At the end of each video, every person can access to a link to ask for their Mobile Insurance at Movistar.

www.movistar.co/celulares/

Many persons saw and shared the videos.

More than 300 thousand people acquired the Insurance.

More than 200 thousand people could replace their mobile.

And now our users cell phones are secure.