Cannes Lions
MINDSHARE SPAIN, Madrid / LG / 2010
Overview
Entries
Credits
Execution
We created the LG Social Media Team with 4 people with the following roles: consultant, programmer, designer & community manager, in order to research, analyse, develop and deliver buzz, content, conversation and tools for our target on Internet.
Outcome
We created more than 20 LG profiles in social networks: Facebook, Tuenti, Flickr, Fotolog, YouTube, etc in order to open a communication window with every kind of target.
We also created non-official blogs of LG arena and Arena Experience to communicate with other blogs and Bloggers, and different events in every social media: a mobile photo competition, SMS competition, quiz competition as well as widgets and virals to build up conversation and reach our influencers.
We also created a complete video guide of use to solve most common internet users’ requests.
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