Cannes Lions
LA COMUNIDAD, Miami Beach / VIRGIN / 2006
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The Virgin Mobile "I'm not normal" campaign looks at normality through the eyes of the mobile phone industry where "normal" means experiencing overages, credit checks, and hidden fees. To be "not normal" is to be free to pay-as-you-go with Virgin Mobile. And it becomes a rallying cry for a different, better kind of mobile phone service.
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