Cannes Lions
CHEIL WORLDWIDE, Ridgefield Park / SAMSUNG / 2008
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The objective was to present the Samsung Juke phone in an iconic way and to highlight its 'swivel flip' form and music capabilities. We chose the song "Juke Box Hero" by Foreigner to position the Samsung Juke as the jukebox of today. The spot starts quietly with the movements of a record chosen from a jukebox. The Samsung Juke appears, swings open and the music starts to play.
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