Cannes Lions
STARCOM WORLDWIDE MEDIA ESTRATEGIA, Madrid / AMENA GRUPO AUNA / 2003
Overview
Entries
Credits
Execution
A creative media solution to a challenging brief was dictated 100% by the media team without involvement of a creative agency.From consumer insight generation through to the idea conception and execution was handled directly by the media team. We came up with one big idea which was then delivered to the target audience key environments by adapting it to various media vehicles.The team even participated hands on in the actual implementation!!!
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