Cannes Lions
SAATCHI & SAATCHI, London / T MOBILE / 2010
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Overview
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Outcome
13,500 people sang karaoke together for an hour, proving that Life’s for Sharing.European TV news and newspapers reported the event generating over £2.5 million worth of free media, reaching 42.5 million people.Over 12,000 texts were sent afterwards to thank everybody who came. Over 10% replied (5 times the normal response rate).Over 150 user generated films uploaded to YouTube.The YouTube page became the most viewed sponsored channel in the UK, 2nd in the world.Over 5 million YouTube hits.The facebook group attracted 17,000 fans.Specific sales targets increased in each market:UK 61%Hungary 142%Croatia 150%Czech Republic 244%Macedonia 28%Austria 50%
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