Cannes Lions
JWT/PPGH GROUP, Amsterdam / VODAFONE / 2006
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The familiar ‘feeling of watching television’ was transferred to the mobile telephone. With a plate of food on one’s lap, while sharing a bag of potato crisps, curled up together on the couch. TV on your mobile has all the advantages of conventional TV. However, it has one additional benefit: you can now really watch television wherever you choose. On the train, in a waiting room, or even a restaurant. You might almost forget that you are not at home...
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