During the interval of the great local derby Atlético de Madrid (Real Madrid), we transformed the stadium into a live show. We hired the actors from the musical “We Will Rock You” to sing on a large canvas in the shape of a mobile phone. In the meantime, groups of hostesses invited the audience to watch Digital+ on Vodafone live! mobile phones.

In only 4 hours:7,204 demos amongst Vodafone clients (13.10% of the audience).7,000 one-to-one contacts to inform on product and promotion.43,334 impacts with a large-scale vinyl banner.