The project increased brand visibility during the Cup and won the customer satisfaction, adjusting Motorola’s image to a sports event. Besides customer satisfaction with the table of Cup results, the mobile was perceived as a multi-functioning tool and not just for your voice. During the three-week-campaign, 4,471 people updated their registration, which represented 35,7% of the original database Motorola wanted to reach. 2,549 posters were created in the contest 88% of people chose to keep in touch with Motorola.