To explain in a fun way the store offers charts music, classic tracks... the Music Meister was launched as a branded entertainment application on Hyves.nl (=Dutch alternative to Facebook). Two kids hop around the city and they meet up with a scratcher, a singing granny in the tube, a hardcore band... all singing, playing, scratching tracks. You need to guess what Music Store tracks the two guys hear as quickly as possible. Then you can challenge a connected friend and decide who is the Music Meister. The players could also win a phone.

The average time consumers spent with the Nokia Music Meister was over 13 minutes! For a branded entertainment case we thought this was a really incredible outcome. Client was very happy with results in such a way we are looking into repeating the action in other countries.