Target: Young people around Colombia, Chile, Argentina, Mexico and Brazil.

Objective: Bring the consumer closer to the brand and its new product N90.

The Project: Users had to publish blogs with pictures of their favorite urban secrets. The 50 most visited blogs were chosen as finalists (which required a viral support tool so each participant could share the pictures with others) and then the winner was chosen based on the number of visits received on the blog and its quality. It was sponsored by Discovery Travel & Living.