Every time Vodafone sponsors a series, characters from others would invade the screen to “take it over”. In an unexpected and amusing way, they would all turn up with the title of their series to replace the one that was there before. A voiceover explained it all: “Vodafone sponsors "..."…, but they all want to tell you about it in their series”.

Over 30 “fights” 100 Prime Time and 100% Positioned, with an 8.8 average rating with the core target.

A 67% increase in renown vs. the Christmas 2004 campaign (+30% increase over the annual average for 2005). +80% of the objectives for registration achieved during sponsorship week.