In recent years, being able to "watch commercials on the web" has become commonplace. But our approach to this commercial was that you can "watch the web in the commercial." We created the commercial at the same time we created the web, and it was created to resemble the top page of the web. So in the commercial the logo "iida" is shown at all times on the upper left corner. And we also took care to ensure that the music and the graphics were synchronized.