About the project:LG wanted to strengthen the “Life’s Good” brand equity by focusing on emotions, enhance the brand visibility while increasing the Consumers’ affinity with the brand values, and distinguish from the main competitors by using a creative and more authentic communication approach.We wanted to communicate THE GOOD THINGS IN LIFE and show that LG products can influence and make those positive moments come to life - LG is the enabler of those Good things.The Idea: How ? By telling a story - getting away from normal advertising and going towards a new level of consumer engagement.

We propose to invest on the production of 3 short-movies/stories that reflect the brand promise. The short-movies are also the base for an online platform where people can share their good things and where LG can simultaneously activate more tactical campaigns.Algo de Bom Synopsis:A man and a woman astray, searching for each other for miles and miles. They speak about what keeps them away, until there is nothing else to talk about and nothing keeping them away. There is just something good.