Nokia on the Road was message and media mixed together: 1.A value added presentation with consumers, understanding how Life goes Mobile.2.Value integration with videos, scents, product spotlights, virtual imagery, tech support and sales representatives.3.Life goes mobile became a real promise as Nokia on the Road reach every carnival and event nationwide.

4.Live product presentations from printing wireless to reading emails, made consumers feeling clearly what Nokia stands for.

*More than 9 major cities.

*More than 11,000 visitors*More than 200 high-end terminals sold.*More than 45,000 Km on the road.*More than 10 major events in Colombia.

*Around 400,000 people viewed it.