Asked to create “just” a banner for the launch of the new super-slim Motorola SLVR in Sweden, we raised the stakes with a combined launch- and recruitment-vessel, to demonstrate the strength of online media when building customer relations, and start a database of potential buyers. The banner was a 3D-rendition of the actual phone with sufficient functionality to allow the visitor to “text” themselves details of a competition for tickets to Fashion Week and a chance to win a Motorola SLVR. In the ensuing correspondence the visitors could also opt to receive more commercial offers from Motorola.