Cannes Lions

MOBILE PHONES

OGILVYONE WORLDWIDE, Kuala Lumpur / NOKIA / 2004

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Overview

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OVERVIEW

Description

The Nokia 3300 is your ideal time-out companion. You can listen to music, tune in to the radio and play games - all at the same time. To provide a glimpse of its awesome music features, we created the virtual 3300 player and launched it via a microsite and viral email to Nokia members and their friends. The virtual 3300 player is a desktop application with a downloadable MP3 player which lets you chill out to your favourite tracks, as well as keeps you in the loop on the hottest happenings in town. Most importantly, because it's a desktop application, it remains top of mind with the target audience.

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