Cannes Lions
WIRZ WERBUNG/BBDO, Zurich / TDC / 2004
Overview
Entries
Credits
Execution
The message "There's no place that Sunrise doesn't cover", is supported and proved by the very essence of the media idea.
Outcome
On average, these very special placements only cost about 50 percent more than regular ads that size would have cost. The level of attention and the recall was many times higher than that. The production costs were also very low, as the media idea renders pictures obsolete.
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